Whether you want your potential customers to find your website or keep prospects engaged and nurture them to become clients, content and e-mail marketing will help you reach your objectives. We offer both content and e-mail marketing services in three stages, adapted to your needs and budget.
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. [Wikipedia]
At a basic level, we can show you and your marketing team on how to make more out of your existing resources - be it your company newsletter, blog, website or any other digital product. We will analyse your current efforts and propose specific solutions on how you can improve your content and e-mail marketing without investing too many new resources.
This level of engagement includes mainly the planning of e-mail drip campaigns, the definition of key performance indicators and medium and long-term planning of your content strategy.
At this stage, we will not only help you define your digital marketing strategy in detail, but we will go help you put it into practise as well. We will provide the right resources and tools and set up specific processes to execute your content and e-mail marketing campaign, as well as train your staff to efficiently use the tools provided.
Clement & Weyer will take care of the hosting, formatting and proofreading of your campaigns. We will give you full access to our designers, proofreaders and translators who will help you to update existing content and adapt it to be reused in different forms.
With our all-inclusive content marketing solution ,we will take care of your strategy from inception to execution and analysis. Our strategists will plan your content marketing strategy and instruct our multilingual copywriters to create the right content for your business. Our community managers will put the content into the right form and published it for you on the respective platforms. When it comes to e-mail marketing this level of service also includes the first level support for every request that is generated through your drip or newsletter campaigns.
If you want to benefit from all the advantages of content and e-mail marketing without having to take care of implementation yoursef, our all-inclusive content marketing offer is the right solution for you!
Client: Ibakus KYC
Project: Creation of knowyourcustomer.lu, a blog discussing current developments in the field of 'Know Your Customer' in Luxembourg.